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<\/figure>\n\n\n\nMore Than a Century of CHENPI Craftsmanship<\/strong>.<\/p>\n\n\n\n Founded in 1908, Xinbaotang has dedicated more than a century to the preservation and development of authentic Xinhui CHENPI culture.<\/p>\n\n\n\n Building Connections Through Sports<\/p>\n\n\n\n Sports are understood across languages and cultures. They create shared moments of excitement, determination and community\u2014values that closely align with Xinbaotang\u2019s philosophy.<\/p>\n\n\n\n In recent years, the brand has supported a growing range of sporting events, including:<\/p>\n\n\n\n The 2026 Guangdong Provincial City Football Super League, Jiangmen Division, as exclusive title sponsor<\/p>\n\n\n\n The 2026 Guangdong Provincial City Basketball League, Jiangmen Division<\/p>\n\n\n\n The Xinbaotang Cup Chinese Professional Basketball Club Invitational in 2023 and 2024<\/p>\n\n\n\n The 22nd Asian Women\u2019s U20 Volleyball Championship in 2024<\/p>\n\n\n\n Multiple editions of the Jiangmen International Marathon<\/p>\n\n\n\n The 11th Asian Diving Championships<\/p>\n\n\n\n From soccer fields and basketball courts to marathon routes, volleyball arenas and diving platforms, these partnerships reflect Xinbaotang\u2019s commitment to active communities and a balanced lifestyle.<\/p>\n\n\n\n They also create new opportunities to introduce CHENPI culture outside traditional settings.<\/p>\n\n\n\n For younger audiences in particular, sports can provide a relatable way to discover the story of Xinhui CHENPI: the importance of origin, the value of patience and the commitment required to preserve craftsmanship across generations.<\/p>\n\n\n\n Bringing Xinhui CHENPI to the World<\/strong><\/p>\n\n\n\n Xinbaotang\u2019s international development is steadily expanding.<\/p>\n\n\n\n Tradition, Perseverance and a Shared Future<\/strong><\/p>\n\n\n\n The essence of sports is the courage to compete, grow and overcome challenges. The essence of culture is the willingness to share, listen and connect.<\/p>\n\n\n\n From Cape Verde\u2019s determined performance on the world stage to the international appreciation of Xinhui CHENPI, both stories remind us that meaningful achievements take time and commitment.<\/p>\n\n\n\n Xinbaotang will continue to use authentic Xinhui CHENPI as a bridge between tradition and modern life, and between Chinese heritage and communities around the world.<\/p>\n\n\n\n After more than a century of craftsmanship, the brand remains guided by the same belief: when heritage is shared with openness and respect, a local tradition can become part of a global conversation.<\/p>\n\n\n\n Discover Xinbaotang and experience the aroma, craftsmanship and cultural heritage of authentic Xinhui CHENPI.<\/p>\n\n\n\n About Xinbaotang<\/p>\n\n\n\n Established in 1908, Xinbaotang is a century-old heritage brand dedicated to authentic Xinhui CHENPI and CHENPI-inspired food products. Using Chachi mandarin grown in Xinhui, the company combines time-honored craftsmanship with modern product development to share the traditions and everyday versatility of CHENPI with consumers around the world.<\/p>\n\n\n\n Stay connected with Xinbaotang’s milestones, industry recognitions, and the stories shaping a century-old brand’s journey into the world.<\/p>\n","protected":false},"author":1,"featured_media":201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-74","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-engagement"],"_links":{"self":[{"href":"https:\/\/xinbaotang.yikeweb.com\/index.php?rest_route=\/wp\/v2\/posts\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xinbaotang.yikeweb.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xinbaotang.yikeweb.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xinbaotang.yikeweb.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xinbaotang.yikeweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=74"}],"version-history":[{"count":4,"href":"https:\/\/xinbaotang.yikeweb.com\/index.php?rest_route=\/wp\/v2\/posts\/74\/revisions"}],"predecessor-version":[{"id":209,"href":"https:\/\/xinbaotang.yikeweb.com\/index.php?rest_route=\/wp\/v2\/posts\/74\/revisions\/209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xinbaotang.yikeweb.com\/index.php?rest_route=\/wp\/v2\/media\/201"}],"wp:attachment":[{"href":"https:\/\/xinbaotang.yikeweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=74"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xinbaotang.yikeweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=74"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xinbaotang.yikeweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Xinbaotang is recognized as a China Time-Honored Brand and as an inheriting organization associated with the nationally recognized intangible cultural heritage of traditional Xinhui CHENPI preparation techniques.<\/p>\n\n\n\n
The company uses Chachi mandarin grown in Xinhui as the raw material for its CHENPI. This connection to place is essential: authentic Xinhui CHENPI reflects the region\u2019s distinctive growing conditions, traditional knowledge and carefully established aging practices.<\/p>\n\n\n\n
While preserving this heritage, Xinbaotang continues to explore new ways for people to enjoy CHENPI in modern life. Its product portfolio includes traditionally aged CHENPI as well as CHENPI beverages and other food products created for contemporary occasions and consumer preferences.<\/p>\n\n\n\n
This balance of tradition and innovation allows Xinbaotang to protect the cultural identity of Xinhui CHENPI while introducing it to a new generation of consumers.<\/p>\n\n\n\n
Xinbaotang has also been recognized as a designated gift partner for a cultural exchange program involving ambassadors to China. The recognition was presented by H.E. Mohammed Abdulwahid Mohammed Al-Maitami, Ambassador of the Republic of Yemen to China.<\/p>\n\n\n\n
For Xinbaotang, such recognition represents more than a brand honor. It demonstrates how a traditional food culture can create conversations between people from different countries and backgrounds.<\/p>\n\n\n\n![\"\"](\"http:\/\/xinbaotang.yikeweb.com\/wp-content\/uploads\/2026\/07\/3-1-1024x683.jpg\")
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Within the Guangdong\u2013Hong Kong\u2013Macao Greater Bay Area, Xinbaotang\u2019s CHENPI beverages and related products have entered retail channels in Hong Kong. Other products, including CHENPI-based fermented products, are available through shopping centers and cross-border e-commerce channels in Macao.<\/p>\n\n\n\n
Xinbaotang products have also reached consumers in markets including Australia, Indonesia, Cambodia, Malaysia, Singapore and Vietnam.<\/p>\n\n\n\n
As the brand continues its North American development, Xinbaotang seeks to introduce authentic Xinhui CHENPI through a combination of trusted products, accessible education and meaningful cultural storytelling.<\/p>\n\n\n\n
For consumers who are new to CHENPI, the journey may begin with something simple: adding a piece to hot water, brewing it with tea or using it to bring depth and aroma to soups and desserts.<\/p>\n\n\n\n
Behind that everyday experience is a heritage shaped by Xinhui\u2019s land, Chachi mandarin cultivation, traditional craftsmanship and the passage of time.<\/p>\n\n\n\n![\"\"](\"http:\/\/xinbaotang.yikeweb.com\/wp-content\/uploads\/2026\/07\/8-1021x1024.png\"){kind=spacer}
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