For more than a century, Xinbaotang has been dedicated to one ingredient: authentic Xinhui CHENPI.
Founded in 1908, Xinbaotang began with a commitment to preserving the traditional craft of naturally sun-drying and aging CHENPI made from Chachi mandarin grown in Xinhui, Guangdong. Four generations later, that commitment remains at the heart of the brand.
At the same time, preserving tradition does not mean standing still.
Today, Xinbaotang is building on its heritage through research, product development, modern quality standards, and new ways of bringing CHENPI into everyday life. Recent awards and industry recognition in China reflect this continuing effort to connect a time-honored ingredient with contemporary consumer needs.
Two Awards Recognizing Heritage and Market Innovation
At the 2025 China Consumer Innovation Conference and the Fourth International Quality Festival, Xinbaotang received two distinctions:
2025 Cultural Heritage Innovation Product of the Year
2025 Outstanding Market Performance Award
The Cultural Heritage Innovation Product award recognized Xinbaotang’s work in translating the traditional craft and cultural value of Xinhui CHENPI into products designed for modern consumers.
The Outstanding Market Performance award recognized the brand’s product strength, consumer acceptance, and ability to create new market opportunities around CHENPI.
For Xinbaotang, these awards represent more than recognition of individual products. They affirm a long-term approach to innovation: protect the authenticity of the ingredient, preserve the knowledge behind its preparation, and develop new formats that make CHENPI easier to understand and enjoy.
A Broader Vision for CHENPI Products
Many consumers first encounter CHENPI as a naturally aged ingredient used in tea, soups, congee, desserts, and traditional Chinese cooking.
Xinbaotang continues to offer authentic Xinhui CHENPI in its traditional form, while also exploring how its distinctive aroma and culinary versatility can be introduced through new product experiences.
The company’s product development portfolio has included:
Authentic aged Xinhui CHENPI
CHENPI-infused water and beverages
CHENPI tea and botanical beverage combinations
Fermented CHENPI beverages
CHENPI yogurt
CHENPI coffee
CHENPI snacks and preserved fruit products
CHENPI pastries
CHENPI culinary ingredients
Products developed from other parts of the Xinhui Chachi mandarin
These products reflect a broader goal: to make CHENPI relevant across different moments of daily life, from a warm cup of tea to a convenient beverage, a snack, a dessert, or a creative culinary recipe.
Innovation Built on Xinhui Chachi Mandarin
All Xinbaotang CHENPI begins with Chachi mandarin grown in Xinhui.
Xinhui’s distinctive growing environment has long been associated with the character of authentic Xinhui CHENPI. Xinbaotang’s product development therefore begins with respect for the origin of the raw material.
The company has also explored more comprehensive uses of the Xinhui Chachi mandarin. Traditionally, the outer portion used to produce CHENPI received most of the attention, while other parts of the fruit had fewer commercial applications.
Xinbaotang’s research has examined ways to use more of the fruit, including the juice, essential oil, seeds, and pulp. This approach supports product innovation while helping create greater value from each harvest.
It also reflects a practical view of sustainability: innovation should not only create new consumer products but also improve how agricultural resources are used.
Research as a Bridge Between Tradition and Modern Production
Xinbaotang’s research and development strategy combines inherited craftsmanship with modern scientific and production capabilities.
The company has established research and industry collaborations with universities, hospitals, and research institutions in China. These collaborations have supported work related to CHENPI processing, fermentation, food development, agricultural production, and the comprehensive utilization of Xinhui Chachi mandarin.
Over the years, Xinbaotang’s research and innovation work has received several forms of recognition.
In 2019, the overall technology behind the company’s fermented CHENPI project was assessed by a Guangdong food and pharmaceutical industry evaluation organization as reaching a leading domestic level.
In 2023, a comprehensive utilization project involving Xinhui Chachi mandarin received First Prize in the 2022 Guangdong Provincial Science and Technology Progress Awards.
In 2025, Xinbaotang was recognized as an Outstanding Enterprise in Food-and-Medicine Homology Industry Innovation and received an industry award for technological innovation in food-and-medicine homologous products.
Also in 2025, Xinbaotang’s fermented CHENPI project was selected as one of Guangdong Province’s first representative application cases for using biomanufacturing to support innovation in the food industry. The project was recognized under the category of traditional food process upgrading.
These achievements demonstrate the direction of Xinbaotang’s research: using modern technology to improve processing, expand product possibilities, and create new applications without losing sight of the ingredient’s origin and traditional craft.
Protecting a Living Heritage
Xinbaotang is recognized in China as a China Time-Honored Brand and as a representative inheritor organization of the nationally recognized traditional craft of preparing Xinhui CHENPI.
For North American consumers, these titles may be unfamiliar. Their meaning, however, is straightforward: the knowledge behind Xinbaotang’s CHENPI has been practiced, preserved, and passed down through generations.
This heritage influences how the company approaches product development today.
Innovation is not treated as a replacement for tradition. Instead, it is used to protect authenticity, improve consistency, strengthen quality management, and create more accessible ways for people to experience CHENPI.
What This Recognition Means for North American Consumers
CHENPI remains a relatively new ingredient for many North American consumers. Some may discover it through Chinese cooking, while others may encounter it through tea, coffee, desserts, fermented beverages, or contemporary restaurant menus.
Xinbaotang’s goal is to make that discovery easier and more transparent.
That means clearly explaining:
What CHENPI is
Why Xinhui origin matters
How natural aging influences its aroma and character
How to prepare and use it
How each product is sourced, processed, stored, and tested
The awards and research recognition Xinbaotang has received in China provide important context, but trust in North America must also be earned through the product experience itself.
For that reason, Xinbaotang remains focused on clear product information, responsible communication, traceability, quality testing, and practical education for consumers.
A Century-Old Ingredient with New Possibilities
Xinbaotang’s story began in 1908, but its work continues to evolve.
From naturally aged Xinhui CHENPI to beverages, foods, culinary ingredients, and new applications for the Xinhui Chachi mandarin, the company’s product development reflects a consistent principle: innovation should deepen the value of tradition, not dilute it.
The recent recognition of Xinbaotang’s products, market performance, and research capabilities marks another step in that journey.
As CHENPI reaches more consumers around the world, Xinbaotang will continue exploring how this distinctive ingredient can become part of modern tea culture, cooking, food creativity, and everyday rituals.
Xinbaotang — Since 1908.
Honor Time, Uphold Truth.
Explore Xinbaotang CHENPI
Discover authentic Xinhui CHENPI and learn how to enjoy it in tea, cooking, desserts, and modern recipes.
